Deep Dives

Retailers like Walmart and Kroger are using facial recognition to build customer profiles and even test "dynamic pricing." Is your privacy being erased? This guide explores how 2D surveillance cameras map your face and why standard sunglasses fail to protect you. Learn how new infrared-blocking technology, like Zenni’s ID Guard, allows you to reclaim your anonymity and become a "hard target" against biometric profiling without looking out of place.